My resume

I'm a senior product designer at easybell, a Berlin telecommunications company, where I work across a self-service dashboard, an admin platform for cloud phone systems, and a shared design system. I care about framing the problem as much as the pixels — good design starts with the right question.

My background runs from product design in Cairo to social design in Berlin, with earlier roles as a solo designer at an early-stage startup and at a design consultancy. That mix is why I work end to end .

EDUCATION

SRH Berlin University of Applied Sciences
M.A. Social Design & Sustainable Innovation · [ 2020-2022]
Human-centred systems · Design research · Social innovation · Sustainable product & service design

German University in Cairo
B.A. Product Design · 2016 – 2020

WORK HEIGHLIGHT

Healthcare Clinical Service — Patient journeys & appointment booking

Easybell Consumer Website — Complex decision & purchase

SoundSteps — Accessible digital learnin

RECOGNITION

  • Best Social Innovation Award — Global Grad Show 2021, Dubai, for the Shefa Masr project.

  • Kulturmacht Potsdam — Selected to represent SRH Berlin in the city-wide design campaign.

EXPERIENCE

easybell — Senior Product Designer
Jan 2023 – Present · Berlin · German telecom SaaS

Consumer website & product experience

  • Consumer journey redesign — Led end-to-end redesigns of complex customer journeys across the easybell consumer website, owning each from problem discovery and information architecture through UX, UI, testing, and delivery.

  • Research-led iteration — Pinpointed friction through user research, usability testing, and behavioural analytics, cutting average task-completion time by 25% across core journeys.

  • Decision simplification — Turned dense telecom products and technical detail into clear, confident purchase and decision-making experiences.

Product & operational tools

  • Internal tooling — Designed workflows for customer-facing products and internal operational tools alike, translating complex business and technical requirements into intuitive experiences.

  • Breadth — Worked across account management, phone settings, subscription management, connection journeys, and telecom configuration.

Design system

  • Contributed to and evolved the easybell design system and component library, improving consistency and scalability across products.

INQbaker — Product Designer
2021 – 2022 · Berlin · Early-stage startup · Web & mobile

  • Owned product design end-to-end, from ambiguous problem spaces and discovery through UX, prototyping, UI, and production.

  • Partnered directly with founders and engineers to turn user needs, business goals, and technical constraints into product decisions.

  • Designed consumer and internal experiences with a focus on information hierarchy, intuitive workflows, and reduced cognitive load.

MOKMO & Guts — Product Designer
2020 – 2021 · Design consultancy · B2C & B2B

  • Designed digital products across B2C and B2B, adapting to different industries, users, and business constraints.

  • Ran stakeholder interviews and usability testing to surface problems and validate design directions.

  • Took projects from user flows and information architecture through wireframes, prototypes, and high-fidelity UI.

HEALTHCARE & HUMAN-CENTRED DESIGN

Dialysis Clinical Service
Healthcare · Service Design · UX Research
A multi-touchpoint healthcare experience designed around dialysis patients and the realities of navigating ongoing clinical care.

  • Journey mapping — Mapped the end-to-end patient journey and located friction across clinical and appointment-booking workflows.

  • Appointment booking — Designed clearer appointment discovery and booking for vulnerable users navigating complex healthcare information.

  • Validation — Ran research and usability testing to validate flows and reduce uncertainty.

SoundSteps
Digital learning platform for hearing & speech development · Healthcare / Accessibility · UX Research · Product Design
Master's thesis: a digital learning experience for children with hearing impairments.

  • Researched the needs of children, parents, and supporting professionals.

  • Designed accessible learning journeys and interactions.

  • Built systems for progress tracking, gamification, parental controls, and personalised learning.

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